MMMF – Logotype Concept

I was blessed to work on the identity for the McDowell Mountain Music Festival for 2009 and 2010. During that time there were ideas that were pitched, but not chosen. This was one of those ideas. I drew this entire logo by hand and got it extremely close to what you see now, with the exception of a few lines to clean up. I just really loved the way the words and letters all harmoniously flow into and around each other. It’s got a lot of energy and movement, and I felt very strongly about this concept, so I wanted to present it here to show my hand-lettering skills. Again, this is not based on any font – it’s totally custom.