Arizona
Beer Week

Shortly after the idea of Arizona Beer Week was conceived, I was hired by Ty Largo with the then Up Agency to design the logo for Arizona Beer Week. The logo needed to represent both the Northern and Central Arizonan landscape and both canned and draft beer. The logo was all initially drawn by hand before turning the final tight sketch into digital artwork to add color. Once the logo was approved, I was asked to design a website comp that would represent both daily and nightly events, so, naturally, we made a sunrise and a sunset version of the background elements that changed depending on the time. It’s really neat to see this plastered all over town during beer week and tell all my buddies that I was the guy behind the design.